HOW IT ALL STARTED

Austere Attire is an online clothing brand established in 2010. The location of our headquarters and operations stretch from West LA, The Valley and Downtown Los Angeles. This idea of creating an online hijab store started with two best friends (and new hijabis) who spent their free time sewing their own headscarves and put their talents together to provide Muslim women a one-stop-shop for all their hijab needs. At a time when headscarf styles were limited and hijab fashion through social media was nonexistent, Austere Attire grew into the household name it is today, providing women with scarves, accessories, and now clothing!